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Why a Finnish Home Has Twelve of the Same Mug

by Soposopo 05 Nov 2026

Open a kitchen cupboard in a Finnish home and, somewhere behind the everyday glasses, you will find them. Twelve mugs. Maybe eight, maybe twenty-six. All the same height, the same straight sides, the same small handle, all holding exactly three decilitres.

Not one of them matches another.

🏺 A factory older than the country

Arabia was founded in 1873, on what was then the northern edge of Helsinki. The city grew out to meet it, and the district around the old works is still called Arabianranta — Arabia shore. For most of its life the factory made what factories made: plates, cups, sinks, the plain equipment of Finnish kitchens.

The Moomins arrived in the 1950s, on dishes decorated with Tove Jansson's drawings. It was a small line, and it did not last.

The mug — the Teema one, the one in the cupboard — did not appear until 1990.

☕ One shape, and then everything else

The shape, though, never changes. Every classic Moomin mug is the same plain Teema silhouette, in the same 0.3-litre size it started with. What changes is the picture wrapped around it, and the picture is never invented from scratch. Every motif comes out of the Moomin books, comics and drawings.

The person who did the lifting was Tove Slotte. In the autumn of 1989 she began transferring Jansson's originals onto porcelain, working inside the awkward geometry of a curved surface. In the summer of 1990 she took the first finished pieces — wall plates, a children's set, the first mugs — to show them to Jansson and her partner Tuulikki Pietilä.

Jansson asked for a colour change on one plate. Everything else, she approved.

One plate. That was the whole of the correction.

📅 Why anyone buys a mug they already own

Since then, more than 150 different Moomin mugs have been released. Slotte drew over a hundred of them before she retired in 2022; the work now continues with designer Annika Tickle and illustrator Parvati Pillai.

The reason people keep buying is the calendar. Two seasonal mugs come out each year, one for summer and one for winter, and they are sold for that season only. Character mugs come and go too — at least one has run since the nineties, others were made for a couple of years and then quietly stopped.

Which is how a piece of everyday tableware became something people bid on. The scarcest of them all is a mug made in 2004 for Fazer's café, in a run of four hundred, each one numbered on the base. Moomin.com has estimated its value at around €10,000. There is also a summer mug called Midsummer, which carries its own weight among collectors for a plainer reason: it was the last Moomin mug made in Finland.

A mug you drank coffee from. Four hundred of them.

🕰️ A cupboard that keeps time

None of that is why Finnish homes have twelve, though.

Because the seasonal mugs are dated by their own existence, a shelf of them turns into a record without anyone deciding to keep one. The winter mug from the year you moved. The summer one from the year the flat finally had a proper kitchen. The one bought as a present and then quietly kept. The one somebody's grandmother had, which is now yours because nobody else in the family wanted the Groke.

And these are not display pieces. They go in the dishwasher. Most of us have chipped at least one, and most of us put it back in the cupboard anyway, turned so the chip faces the wall.

You can start a shelf like that at any point. Snufkin, in green, is one of the ones still in production — a reasonable place for a cupboard to begin, since Snufkin would not have wanted a set either.

💙 What Tove left behind

Jansson published the first Moomin book in 1945, in Swedish, in a Helsinki still recovering from the war. The Moomins went on to appear as a daily comic strip in London's Evening News, and left Finland for good. She drew it for years, and then handed it to her brother Lars so she could go back to writing.

She died in 2001, before the mugs passed a hundred. She had approved the first ones herself, in a summer, with one note about a colour.

What she left is not a merchandising line. It is a shape that Finnish households agreed to stack in the same cupboard for thirty-six years, and a set of pictures calm enough to look at every single morning without wearing out. That is a strange kind of monument. It is also, we think, the right one for her.

If a shelf like that appeals to you, our Moomin corner has the mugs — and, sitting next to them where they belong, the fruit pastilles, the chocolate biscuits and the tea that Finnish cupboards keep on the same level.

P.S. — Helsinki, early November. The sun comes up a little before eight now and is gone before half past four; the days are just over eight hours long and losing more each week. A few degrees above zero, wet rather than cold. The true kaamos belongs to Lapland, up north — down here we only get the long slide towards it. This is the month the mugs start to matter. Nobody drinks coffee out of a beautiful thing in July.

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